In many parts of the world, families are facing food insecurities due to economic implications created by the COVID-19 pandemic. In São Paulo, Brazil, the challenges created by the crisis have led to a drastic decrease in economic activities.
According to Camila Gazotto, PPG corporate communications analyst, the most vulnerable people in the area are also affected by deprivation of their most basic needs and thousands of families are no longer able to guarantee daily food.
When PPG heard of the Federação das Entidades Assistenciais de Campinas (FEAC) Foundation’s “Mobilize Campinas” initiative, which intends to raise $2 million USD to feed nearly 10,000 vulnerable families around the region from April to August 2020, PPG employees in Brazil knew they wanted to be a part of the effort and provide a PPG emerging needs relief grant.
“We are committed worldwide to seek partnerships with institutions with the objective of protecting society in the fight against COVID-19 and the social consequences caused by the pandemic,” said Marcio Grossmann, general manager, PPG Latin America.
As one of the ways to provide assistance to those most affected by the COVID-19 pandemic and to support the emerging needs in the region, PPG Brazil made a grant to FEAC Foundation to help those in close proximity to PPG’s Sumaré facility.
Donations to the “Mobilize Campinas” campaign are transferred into food “debit” cards and provided to families considered to be in extreme social vulnerability. Thousands of families are registered to receive the food cards with a considerable amount to purchase groceries over the course of five months.
For one family, the monthly gift cards filled them with hope and happiness, in addition to attending to their basic needs. "Without the donation, I wouldn't be able to feed my family throughout the month. I have no words to thank this initiative, which is essential to many families, like mine," said a member of a family benefited by the FEAC initiative.
Grossman said, “It is a huge satisfaction to participate in this initiative, but it is also a feeling of duty, as a citizen company that supports and contributes to the well-being of the community where we are located.”